My Electrification white paper was recently featured in an article posted by Autonomous Vehicle Technology’s Linda Trego. It’s a great summary of the white paper’s overall message, which is that auto suppliers simply have no choice but to create an electrification strategy if they want to succeed in the future. Here’s a great quote:
Eichenberg predicts that electrification technologies will affect almost all vehicles produced by 2030. In looking at the current automotive supply chain, he said that many traditional auto suppliers are making one or more of the following strategic errors as they:
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Lack an understanding of where the industry is going;
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Are looking at the wrong time horizon and are waiting too long to focus on the coming of electrification;
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Are betting on the past, investing in a dying portfolio of products, rather than the future;
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Have the wrong organizational model with no electronics backbone, scale, or platform;
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Employ the wrong staff, with engineering skills sets focused on mechanical and materials rather than electrical and software; and
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Are seeking safe returns on deployed assets short-term instead of the high reward potential of transitioning to a digital future