Recently I was interviewed alongside a couple other industry experts by Corp! Magazine, a Michigan-based publication, to discuss the future of automotive electrification. I love the title they picked for the article, it couldn’t be more apt — electrification is an unstoppable movement, and it’s key to not only be aware of this, but also to develop a strategy for handling it.
“Eichenberg says the 10 years beginning in 2020 will be the decade of electrification and not just for companies like Tesla. ‘Vehicle electrification will come faster than many currently anticipate and the adoption rate will be much higher than most are predicting.'”